The war has changed millions of lives. Some people, having lost their income, found themselves in situations of human trafficking. Others were forced, under threat of weapons, to work in occupied territories. Some were deceived or blackmailed into sexual exploitation. These are different stories, but they share a common thread — lives marked by coercion and vulnerability.

The information campaign “SOUNDS FAMILIAR?” portrays ordinary people in everyday situations. Yet short phrases such as “They took my documents and threatened me,” “They never paid for my work,” “They forced me into sex,” reveal the exploitation these people once faced — now left behind, just like their shadows. The campaign’s slogan “SOUNDS FAMILIAR?” encourages reflection: could someone among your acquaintances have experienced similar situations and now need help?

The campaign is implemented by the International Organization for Migration (IOM) Mission in Ukraine together with the Ministry of Social Policy, Family and Unity of Ukraine, the National Social Service of Ukraine, the National Police of Ukraine, and the All-Ukrainian Counter-Trafficking NGO Coalition, with the financial support of the Government of Sweden.